Luxury Car Manufacturer Unveils High-Tech "Spirit AI" Cabin with Integrated DeepSeek Technology

BEIJING, MARCH 13 -- Chinese luxury car manufacturer Baojun has officially launched its new "Soul" cabin, dubbed the "Spirit AI," which incorporates cutting-edge DeepSeek technology. The Spirit AI cockpit features a range of innovative features, including a DeepSeek-infused central intelligence body, language recognition capabilities, an AI-powered speech assistant, and a revamped user interface.

Baojun's latest luxury car model is positioned as a full-size sedan, offering both plug-in hybrid and electric powertrains. With its Spirit AI cabin, the company aims to further establish itself in the premium automotive market.

At the heart of the Spirit AI cabin lies Baojun's DeepSeek central intelligence body, which leverages a "1+N" big model approach. This means that one core processing unit can be paired with multiple intelligent units, enabling seamless, multi-tasking interactions for users. The system boasts advanced perception capabilities, including improved dialogue separation and noise reduction techniques.

The DeepSeek cabin also integrates language recognition technology, utilizing both native voice algorithms and external datasets to enhance its understanding of different languages and dialects. Furthermore, the Spirit AI cabin employs natural language processing techniques, allowing it to comprehend nuances in speech and extract specific information from various conversation scenarios.

The central intelligence body serves as the backbone for a diverse range of interactive features, including AI-powered dialogue management and advanced emotional intelligence. Companion chat capabilities come standard as part of this innovative suite of tools, enabling users to ask questions on topics like entertainment, news, travel, music, and more. These skills are all encapsulated within an AI personal assistant capable of adapting to the user’s preferences and mood.

According to company data, the DeepSeek-equipped Spirit AI boasts an impressive linguistic recognition accuracy rate of 95%, with a voice recognition efficacy score exceeding 99%. The cabin is capable of recognizing eight different regional dialects and twelve distinct accents.

The new Baojun Spirit AI powertrain leverages the Android 13 operating system, resulting in faster launch times (ranging from 9% to 21%), quicker boot-ups (2.5 times shorter), reduced memory usage by an estimated 40%, and improved stability by up to 85%.

A key feature of this cutting-edge cabin is the sleek new user interface, incorporating novel UI and graphics to create both an immersive driving experience and a comfortable ambient environment on board.

Product Dimensions and Key Performance Specifications:

• Length: 5005mm
• Width: 1900mm
• Height (Plug-in Hybrid): 1505mm
• Height (Electric-only): 1490mm
• Wheelbase: 2900mm
• Peak Power Output (Electric):
  • Pure electric vehicle: Up to 186kW
  • Maximum speed: 170km/h
• Peak Power Output (Plug-in Hybrid): 105kW
• Top speed (Plug-in Hybrid): Up to 190 km/h

With its Spirit AI cabin, Baojun seeks to cement its position in the premium automotive market, delivering a truly personalized and intuitive driving experience that combines innovation with luxury.