Maserati E-6: A New Chapter in the Brand's History

The Launch and Pricing

The wait is finally over for fans of Maserati, as the long-awaited E-6 officially launched on October 26th. Initially available in seven trim levels, the E-6 offers a starting price tag of RMB 13.98万元 to RMB 17.98 万元 (approximately RMB 1.65 million to RMB 2.29 million). The new car is positioned as a mid-size luxury sedan based on the Chery EPA hybrid platform and caters to both pure electric and plug-in hybrid options.

First Wave of Deliveries

The first batch of customers are expected to receive their vehicles within the next 9 to 11 weeks after placing an order. This marks an exciting step forward for Maserati, a brand that has seen its fortunes rise and fall in recent years.

Exterior Design

In terms of design, the E-6 retains Maserati's recognizable family aesthetic while maintaining a modern and cutting-edge look. The front grille boasts a sleeker profile, while retaining the distinctive LED lights characteristic of the brand. Additionally, a central air vent on either side of the mid-section adds an extra touch of style to the sedan's exterior.

The car features sporty sloping rooflines, complementing its bold design language by presenting strong angles. The rear end features double exhaust pipes accompanied by distinctive LED strip lamps integrated into the bumper area and equipped with adaptive rear-lit fog lights.

Aiding visual stability are reflective wheel surrounds on some trim options that give this sports sedan an aggressive stance while still yielding an air of mystery.

Dimensions: 4921 (L) mm x 1890 mm (W) x 1485 (H)mm

In-Car Technology

Step inside, and the E-6 showcases cutting-edge interior technology. An expansive center screen featuring a modern and stylish console design, accompanied by a new 11-inch AR-HUD dashboard setup that offers an exceptional overall visual experience. The steering wheel features Maserati's signature "yoke" gear selector, offering a high-grip feel.

A sophisticated 50-speaker premium speaker system will immerse the driver with sound quality unmatched in this price bracket. Rear seats come equipped to accommodate all passengers comfortably while providing a stylish silhouette that perfectly balances form and function.

Key Features

The E-6 takes its place on the luxury mobility market, backed by advanced automotive technology, high-speed performance engineering, comfort-crafted interiors designed to provide ease of journey, 2-level drive aid safety systems, sophisticated electronic stability solutions for enhanced navigation and safety. Advanced cutting-edge technology and comprehensive passenger convenience make this sedan stand out as an exceptional choice.

In terms of the car’s propulsion system the E-6 brings forward pure electric drive with optional engine assistance through its unique boost motor and battery design giving unparalleled environmental responsibility while preserving vehicle speed at full throttle for a dynamic driving experience. In particular, an important selling point here is the electric performance; specifically within a 10-11 km travel range the car achieves full power output.