Xiaomi Sets Record with Small SUV Sales, Reveals User Profile and Performance Figures
In a recent social media post, Lei Jun, CEO of Xiaomi, announced the user profile for the new SU7 Ultra compact car. The first batch of customers comprises people aged 30-35, with female owners making up around 20% of the market share, which is increasing continuously.
On March 3rd at 8pm, Lei Jun will host a live stream session on the platform, sharing more information about these unique buyers and their preferences. The audience is highly excited to learn more about the upcoming product and its positioning in the market.
The traditional luxury car buyer segment makes up around 80-90% of the SU7 Ultra user base, with models from BBA, Porsche, Ferrari, among others dominating the sales. Around 50-60% of the users also prefer variants like the 56E series (BMW 5-series, Audi A6L, Benz E-class).
Speaking about future plans, Lei Jun announced that the SU7 Ultra will challenge performance-oriented segments such as Nürburgring GP Street and the popular Guizhou Xiaovue.
As of March 2nd at 5pm, Xiaomi has sold over 19,000 units, with around 10,000 reservations secured. The company plans to open an opportunity for customers to adjust their configurations next week.
Key specifications of the SU7 Ultra include:
- Two V8 and one V6 electric motor
- Total maximum power output: 1138 kW (1548 horsepower)
- 0-100 km/h acceleration time: just 1.98 seconds, with a 5.86-second acceleration from 0 to 200 km/h
- Top speed: 350 km/h when optimised
- Battery capacity: 93.7 kWh, with a range of over 630 kilometers (CLTC).
