New Firefly Car from Geely's Luxury Brand Released, Pre-Sales begin with $14.88 Million Price Tag

Dateline: January 10, 2023

In a recent update to the Ministry of Industry and Information Technology, Geely's luxury brand, Leapman (Firefly), announced its maiden small car, Leaper, which has now entered pre-sales. Leaper boasts an impressive list of features at an affordable price point of $14.88 million. With production scheduled for this April, Geely continues to expand its offerings in the growing electric vehicle market.

As part of the launch, Leapman released a comprehensive resales policy with multiple offers in store. Paying $199 for a deposit earns customers an exclusive discount of 2000 yuan on the purchase price; or enjoy a special bundle package that includes a welcome gift worth thousands of yuan upon delivery. Moreover, Leaper users from other brands can also claim Leapman's exclusive rewards, such as gaining 30000 points upon pickup and receiving 50000 points specifically for ES8 Founders Edition versions.

Design Highlights: A Blend of Modernity and Sophistication

Leapman's exterior design employs cutting-edge technology to deliver a modern take on automotive design. Its frontage features an impressive array of three concentric LED lights, which work in harmony to form the car's striking headlight configuration. Additionally, its dual-tone scheme for the side profile not only highlights unique styling but also adds an element of personalization.

Moving along the rear section, Leapman showcases advanced aerodynamics through a wind-deflection fin positioned beneath its roof and strategically-located rainwater deflectors, all seamlessly integrated with a harmonious LED lighting system. To complete this blend of functionality and aesthetics, a custom design scheme for side mirrors complements its front face’s three-circle headlight configuration.

Technical Specifications

Details on Leaper's specifications include the following:

• Overall dimensions: 4003mm (L) x 1781 mm (W) x 1557mm (H)
• Wheelbase: 2615mm
• Recommended tire size: 215/50 R18
• Engine type: Produced by Geely Power's New Bridge Company for its drive motor, rated at 105 kilowatts

Energy Storage and Additional Features

This car’s energy storage consists primarily of high-strength steel with aluminum alloy components using an exceptional proportion of 83.4%. Key structural support includes multiple protective barriers (two-layer safety cage), all accompanied with nine robust airbags throughout the vehicle for comprehensive security coverage.

Leapman also boasts an innovative charging infrastructure model featuring shared networks developed by Geely and its established partnerships, to provide seamless replenishment solutions and simplify its accessibility benefits to customers.