ANWA Launches Efficient Marketing Strategy

The marketing department of ANWA Group's sales subsidiary, ANWA Automobile Sales Service Co., Ltd., has revealed its minimum scale for the cost-effectiveness of its product, ANWA UT. According to Executive Director Shawn Yu, the threshold is approximately 15,000 vehicles per month.

As a reference point, ANWA UT is positioned as a pure electric, two-box compact car with prices ranging from CNY 6.98 million to CNY 10.18 million.

About ANWA UT

Additionally, Shawn Yu mentioned that ANWA has been implementing the "separation of B2C channels" since last year and has introduced "Experience Centers" and "Travel Centers." The Experience Center focuses on catering to C-end customers, while the Travel Center caters to B-end sales and service strategies.

"To date," said Yu, "we have over 100 ANWA OUT Travel Centers across the country, primarily covering first- and second-tier cities. Our partners at our dealerships have heavily endorsed this new approach." However, customers have different needs, so different locations and teams are used to serve their demands.

The results of this strategy can be seen, currently.

ANWA RT

No information available.

ANWA霸王龙

ANWA's future plans include the launch of the following models: MPV, B-level SUV, sedans, as well as the high-voltage and hybrid versions (PHV, REV) of these models.