MPVs Invigorate the Nation's Automotive Market

For a long time, Multi-Purpose Vehicles (MPVs) have been considered small-scale commercial vehicles accommodating some family trips. However, recently, they have experienced a resurgence in popularity and are now recognized as full-fledged options for the market.

At this year's Guangzhou Auto Show, numerous manufacturers showcased their latest MPV models, with some brands offering limited-time "one-price-only" deals that attracted large crowds of customers.

This edition of [Car Exhibition Watch] will take a look at the top-selling MPVs priced above 20,000 yuan.

The Audi Q7

The 2024 Audi Q7 entered the scene, featuring four trim levels with a limited-time "discounted price" starting from 199.9 yuan to 299.9 yuan. It positioned itself as a mid-to-large-sized MPV with specifications such as length: 5346mm, width: 1976mm, height: 1781mm, and a wheelbase of 3180mm. The powertrain consisted of a 2.0-liter turbocharged engine coupled with a seven-speed automatic dual-clutch transmission.

When contacted for information on sales, the salesperson mentioned that although the brand's marketing strategy focused on promoting business utilization of Q7, recent market trends are shifting, and more family customers will opt for this model in the future. Currently, only those who have already purchased may qualify for additional incentives.

Although the current MPV options have increased, sales representatives noted a relatively small number of repeat customers, with some offering advice to adjust their budgets and look at cheaper models.

The BYD Summer

The 2024 BYD Summer is expected to be sold at around 300 million yuan (approximately 50,000 dollars). Its powertrain will be equipped with the fifth generation DM technology featuring 1.5-liter engines paired with hybrid transmissions or electric drives.