Starway Xeem ET Plus: A New Era in Luxury Vehicles

On December 15, Chinese automaker Starway unveiled its latest addition to the market - the Xeem ET Plus E. Traction, which promises to revolutionize the luxury vehicle segment.

The star of the show is not one, but three new models: the ET Plus E. Traction Max, Ultra, and Premium. These variants boast a price range that spans from $23.98 million yuan (USD 3.60 billion) to $28.98 million yuan (USD 4.24 billion), with the upgraded versions, the Ultra and Premium, available for replacement at around 21.98 million yuan (USD 3.20 billion) to 26.98 million yuan (USD 4.00 billion).

Compared to the existing ET Plus models, these new variants feature a cutting-edge intelligent driving system called ECEED OS, as well as additional safety features like lane-keep assist and forward collision prevention.

In terms of design, the ET Plus E. Traction takes cues from its predecessor but comes with several significant updates, such as LED lighting, improved aerodynamics, and the signature XEED brand colors (star-han gray, wuyue-gray, and yuan-wi purple).

Inside, the new car boasts upgraded infotainment systems, larger touchscreen displays, advanced voice commands, rear-seat entertainment options, air-conditioning with an intelligent thermal control system, driver's seat remote start function, wireless smart keyless entry, USB Type-C charging port expansion to support 120W fast charging standard, smartphone projection screen on the front seat or in middle console, plus automatic rainwater drainage and adjustable roof sunshade.

Inside the cabin of these luxury vehicles, passengers will get treated with upgraded seats, enhanced by high-tech integration. With remote activation via app, advanced pressure adjustment (1-touch key, 0.8-second keypress), adjustable lumbar support, ventilated front seats, cooled rear seat, multi-positioning for both driver and passenger (including passenger’s zero-pressure reclining/lie-flat feature).

Furthermore, these vehicles boast an array of advanced audio features with a 23-speaker configuration for the Premium model.

The automotive company also announced on this occasion its long-term strategic plan to launch at least five new flagship models over the next two years.