Porsche Sales Tumble: Macan and Taycan Struggle

In a move to stimulate sales, Porsche has slashed prices on several models, including its best-selling Macan and performance-oriented Taycan.

According to exclusive sources within the industry, a Shanghai-based Hyundai dealership quoted a price tag of under 40,000 yuan for the 2024款Macan 2.0T. In contrast, the base price of the Macan is around 57.80 lakh yen.

Shandong-based dealerships quote prices ranging from 40 lakhs to 61 lakh rupees depending on the model, indicating a considerable discount.

In response to our inquiries, dealership representatives claimed that these discounts are part-time promotions. Interestingly, it has been discovered that some Porsche sellers have touted even lower prices – around 34 lakh rupees for previous months.

However, what's not new is the decline of Taycan sales. As reported by Porsche in their quarterly earnings report, global deliveries of Taycan models declined by half during the first nine months of 2024 compared to the same period last year.

The European market experienced a slight increase in volume while the North American market decreased by five percent and also China dropped an astonishing thirty-nine percent down from twelve lakhs.