China’s Four-Way Brand Alliance Puts Eyes on Luxury Market

A total of four brands domestically collaborate with Huawei in the Smart Select Vehicle model, collectively known as the "Four Walls." These three brands have concurrently launched multiple car models, except for their collaboration with Jianghuai - the enigmatic "Yisheng" that remains shrouded in mystery.

Previously, there were numerous conceptual renderings of Yisheng. Although news was scarce, and officially-approved renderings remained scarce, Huawei's Vice Chairman Huang Chunping revealed on October 10 that Yisheng would make its debut at the 2024 Guangzhou Motor Show.

After completing most concept design stages, many details still require fine-tuning; a look ahead is needed to provide a sense of direction.

In terms of aesthetics and design elements, keep an eye out for updates from the team - they are almost there. Compared to earlier renditions, many changes have been taken into consideration.

Yisheng's positioning in the market marks a distinct contrast from its rivals. Officially touted as a luxury commercial vehicle positioned at around 1 million yuan; it aims to compete with key players like the Mercedes-Benz S-Class, BMW 7-series, Audi A8 Horch Genesis Editions.

Unlike previous generations of BBA models that appealed primarily to a "sensate" audience, Yisheng targets an even younger age group - ambitious professionals in the internet and technology industries. With many domestic car owners now over the age of 39, Chinese luxury vehicle buyers have become noticeably more youthful.

One thing is for certain: Smart Select Vehicle's (Yisheng) advanced technology will set a new standard. As per Huawei's integration, an array of innovative features awaits.

For instance, at present no Chinese manufacturer can sell car models valued over 1 million yuan without either being hybrid, diesel-electric, or even hydrogen fuel cell-equipped - although many fall short on electrification and the latest technology offerings.

As Yisheng nears its grand unveiling, questions about its content, look, feel, tech specs, as well as alluring storylines will only be resolved officially after several days of anticipation. Expect a revised update within 48 hours from the team - more to come soon!