Brands Renewed for 2025: Daimler, Mercedes-Benz, and BMW Plan Revamps

Over 120 dealers gathered at the annual Daimler vehicle distributors' conference on January 13th to learn about the group's plans for renewal. The meeting marked a significant step forward in the company's efforts to transform its three luxury brands.

Mercedes-Benz announced ambitious expansion goals under its revised plan, including entry into the high-end electrified market. This move will involve integrating Daimler's top resources to improve brand management, marketing, and service.

In 2025, Mercedes may enter new markets in line with these ambitions. To accelerate the brand renewal process and further solidify its position, it has outlined a range of plans for brand development, product launches, and high-end services.

A notable focus could be on electrified vehicles, leveraging advanced technologies developed within Daimler's research facilities to achieve better performance and efficiency. This may potentially give Mercedes the edge needed to stay competitive in an ever-evolving market landscape.

The renewal plan highlights ambitions geared towards reinvigorating luxury car products across key product lines of major brands.