GAC Launches Major Strategy Upgrades at Thailand International Auto Expo

24 March

GAC, a leading Chinese automaker, unveiled its major strategy upgrades in Thailand yesterday at the Thailand International Auto Expo. The company announced it was officially launching "One GAC 2.0", an updated globalization strategy as well as the official launch of global strategic car models AION UT and M8 PHEV, as well as the pre-sale of China-brand cars.

The major announcements include China's brand expansion overseas strategy, localizing its actions at home and renewing products fully. The updates revolve around branding strategies and product lines that reflect high quality and cutting-edge technology in order to win consumer trust globally.

Updated Globalization Strategy——One GAC 2.0 Plan

The One GAC 2.0 plan emphasizes the company's vision, objective, image under a unified brand strategy by adopting home-localizing approaches.

The goal of this updated global strategy plan is to enhance recognition as "a leading and respected automotive brand globally", with an enhanced product line that combines quality of being genuine, performance of technology in order to attract more customers worldwide.