BMW to Debut New Era of Smart Interior and Operation at 2025 CES

A new era of smart interior and operation is set to be unveiled by BMW at the 2025 Consumer Electronics Show (CES) in Las Vegas. The carmaker will introduce a new generation of super-sensitive intelligent seats, coupled with its pioneering complete view iDrive concept and the new era of operating system X.

Scheduled for release alongside its first-generation SAV model, the Chinese market version will integrate locally developed technologies and services, catering to China's consumers' diverse requirements in various scenarios. The BMW brand has recently strengthened its presence in China through a series of strategic initiatives, focusing on creating a seamless digitalization experience inside their vehicles.

BMW, as part of its continuous effort to lead the automotive industry's pace in global digital innovation using AI technology, is committed to enhancing its product offering with more intelligent and user-friendly interfaces. By collaborating closely with other leading brands in China, BMW continues to leverage substantial research investments into developing innovative solutions to satisfy the increasingly sophisticated desires of Chinese consumers.

Key aspects of this collaboration include:

• Strong emphasis on multi-domain collaboration between different digital research units from the same country and abroad.
• Developing and improving existing interfaces to achieve better usability for more diverse consumer behaviors.