Jan 27, 2025

Baidu Group Secures Multiple Trademarks, Including Shangyai, Amid Huawei Partnerships.

Chinese Giant Applies for Multiple Brand Names

Several brand names applied by SAIC Group, including "Jiayuan" and "Saic Jiayuan", are currently undergoing substantial review. The classifications involve mechanical equipment and advertisement sales.

Insiders close to the matter have reportedly revealed that Saic Group has been in discussions with Huawei, although no official confirmation has been released.

According to reports, if an in-depth cooperation with Huawei is confirmed, it would mark a significant departure from existing partnerships. The news even suggests that Saic Group might consider strategic investment in Huawei subsidiaries or explore entirely new modes of collaboration beyond the company's current arrangements for supplier, HI, and smart vehicle models.

Although detailed plans have not been officially confirmed by both parties, there are indications that more cooperation between them could be possible. Notably, previous examples of collaboration between Saic Group units and Huawei exist already.

In these instances, units like FAW-Volkswagen equipped vehicles with Huawei's visual enhancement system for augmented reality (AR-HUD) planarity display.

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