Mercedes' Electric Platform Evolution: From EQC to AMG.EA and Beyond

The Chinese automotive market is facing intense competition, with electric vehicles (EVs) rapidly gaining ground on their traditional counterparts. This shift has caught many automotive experts by surprise, including those at Mercedes-Benz. A closer look at the company's recent moves reveals a renewed focus on modular platforms and new electric architectures.

It all began eight years ago when Mercedes first referenced EQ as a new generation of energy products concept. Since then, Mercedes has been exploring various modular electric architectures (MEAs), which will eventually play a crucial role in shaping its future lineup.

According to unconfirmed reports from the automotive world, EQC's poor sales status prompted Mercedes to accelerate its EV development efforts and downscale MEA. Instead, they shifted focus to EVA and MMA platforms, as well as introducing two new architectures - EVA (Electric Vehicle Architecture) and MMA (Modular Modular Architecture).

However, it appears that Mercedes has revised its strategy once again. The latest reports hint at the emergence of a new modular platform called EA, which promises to revolutionize the company's EV offerings. At the heart of this new platform lies AMG.EA, an electric architecture developed by AMG.

The unveiling of AMG.EA comes with significant implications for Mercedes' high-performance SUV models. As a first preview of the flagship AMG model, AMG E-Class Coupé prototype testing commenced in -20C temperatures will mark the debut of this new platform.

Interestingly, Mercedes has also announced its entry into the compact MPV segment with EA, targeting customers seeking flexibility and practicality in their vehicles. With an emphasis on feature richness, availability, and performance, platform updates are poised to bring benefits to consumers across the board.

In conclusion, even for pioneers like Mercedes, market changes demand adaptive responses. By leveraging modular platforms and updating its architectures, the company is confident that it can reclaim its leadership position. Whether this marks the beginning of a spirited chase, only time will tell.