NIO Announces Multiple Promotions for December, Including Exclusive Offers for NIO Day 2024

As of December 3rd, we have learned from the official NIO brand that it officially announced a number of promotions for December, including exclusive offers for NIO Day, such as exclusive leasing benefits and up to 20,000 yuan in exchange-old-for-new or consumption subsidies.

Key Offers

• Upon purchasing an electric vehicle in December with payment down payment, customers can enjoy BaaS lease rates of 3:1 pay-per-gallon guarantee plus free battery maintenance for a period of five years. Additionally, exclusive NIO Day leasing benefits, such as:
  • Up to $20,000 worth of add-ons and additional accessories
  • Early access to the EV, including a free battery warranty (1 year / 800 miles) on select models
  • Free battery maintenance for one additional year at no cost.
• For existing customers purchasing electric vehicles in December, extended benefits include:
  • A five-year lease on top of the usual benefits.
  • Special Offers for Resuming to Buy and Refurbish
    • Customers who purchase a vehicle using their accumulated account balance in December can earn up to 5,000 yuan in additional rewards.
    • 10,000 yuan worth of additional incentives will be offered if they also buy other items such as ET5/ET5T/ES6/EC6.
  • For customers who have purchased electric vehicles with a payment down payment between October 1st and November 30th, NIO will retroactively give them points on account regardless of whether the vehicle had been delivered or not.
• Customers can also participate in a draw to receive up to $3,000 worth of charging subsidies through the app by December 31st.
• Another benefit for customers who purchase an electric vehicle with payment down payment is up to 20,000 yuan of additional discounts or rebates when exchanging their old car.

Market Share

According to NIO’s data at the end of last year, in November, NIO vehicles reached a market share around 40% of the over 30,000 yuan electric vehicle market. This amount is increasing each month. In the latest numbers the price range for new cars has increased by over 20%.

CEO and CEO Statement

CEO Lee Bin pointed out that "NIO’s strategy in the current quarter involves reducing costs in order to prepare for next year's product upgrade. We will continue maintaining a fixed profit share of about 15 percent overall, while increasing competitiveness, and we will be launching all-new electric vehicles to enhance NIO brand competitiveness from this year onwards."

NIO has not forgotten that there is a reason behind why it remains competitive without taking on the "battle price", Lee Bin revealed.

Brand Recognition

According to Chinese automotive app, CCSI (CCSI). NIO won two awards in 2024: ES5T and the Best Service award from Chinese automobile app, The total of all 7 prizes have increased compared with last year.