BMW Unveils Future of In-Car Interactions at CES 2025
In a significant move, BMW Group will debut its new generation of super sensitive intelligent seats, dubbed BMW First Concept Full Sky iDrive, at the upcoming Consumer Electronics Show (CES) in January 2025. This cutting-edge technology is designed to redefine car-human interaction.
A custom-built version of the new operating system X for the Chinese market will be pre-installed on a brand-new production model, set to make its appearance in China by 2026.
According to BMW officials, the BMW First Concept Full Sky iDrive features an array of innovative interactions that include a pioneering panoramic vision display with wide-angle views, a 3D elevated projection screen, an advanced driver assistance system control wheel, and four center displays designed for intuitive interaction. The configuration optimizes user interface design, voice assistants, and navigation systems to accommodate various digital ecosystems.
At the heart of this endeavor is BMW's new generation of operating system X, developed in tandem with top Chinese technology companies to cater to the needs of Chinese consumers. This forward-thinking strategy aims to create a comprehensive platform that seamlessly integrates the vehicle's functions, leveraging advancements in AI-powered interfaces and high-tech displays.
BMW emphasizes the importance of balancing advanced technologies with accessibility and usability. The BMW First Concept Full Sky iDrive boasts an architecture designed around ease of use, aiming for a harmonious blend of advanced features without interference with the driver.
The new seat system includes a projection display replacing traditional dashboard equipment, enhanced projections that create wider viewing areas while maintaining visual clarity from any angle, along with dynamic steering control technology that leverages cutting-edge sensing capabilities. All these innovations are designed to enhance the user experience, fostering a seamless blend of advanced automotive technology and intuitive, comfortable driving environments.
BMW stresses the significance of focusing on the end-user's needs rather than just increasing feature sets for its part-innovative approach for car-human interaction has opened up new avenues for collaboration between traditional automobile producers like BMW with emerging technological innovators serving Chinese consumers more efficiently.
Key highlights include advanced sensing technology combined with projection display, steering control innovations offering touch and feedback interfaces to improve engagement levels, digital arts integration across multiple platforms - voice, visuals, materials.