Sony Honda Mobility Unveils First Production Model of AFEELA Brand at 2025 CES

The AFEELA 1, a flagship vehicle from the brand AFEELA, which Sony and Honda have been developing in collaboration, made its official debut at the 2025 Consumer Electronics Show (CES).

Production of the AFEELA 1 is set to commence at Honda's factory in Ohio, USA, with sales scheduled to begin in California, USA by mid-2025, and deliveries expected to take place by mid-2026.

The model will be available in two configurations: AFEELA 1 Origin and AFEELA 1 Signature. Pricing for the overseas market will range from $89,900 (approximately RMB 65.89 million) to $102,900 (approximately RMB 75.41 million), with a three-year free subscription service included in both prices.

This premium service includes features such as AFEELA Intelligent Drive, AFEELA Personal Agent, immersive entertainment content, customized theme sets, and 5G data connection.

In terms of design, the AFEELA 1 embodies a harmonious fusion with eternal elegance. The vehicle is equipped with a LED light strip that can display real-time text and images. Additionally, the sleek design features an inbuilt Laser radar on top, while its dual-tone color scheme sets it apart from other vehicles.

Low wind resistance tires enhance the vehicle's range. Moreover, innovative parking assist technology provides an enhanced safety experience for all drivers.

The AFEELA 1 boasts interior materials with high-quality functionality, using approximately 70% of plant-based and recyclable materials.

A unique musical focus sets the stage during travel as every seat enjoys a distinct audio system and optimized monitor placement. Sony Honda Mobility's signature noise technology provides unparalleled tranquility, while their advanced Sony Music360 Space Audio experience delivers exquisite audio quality.

Sony Honda Mobility Inc., (SHM) is a mobile technology company formed in 2022 between Sony Group Corporation and Honda Motor Co., Ltd. Focused on leading industry innovation by pursuing innovative ideas for 'feeling' different experiences.

Key Features

• High-quality sound systems with personalized ambient comfort
• Enhanced vehicle design for the perfect balance of form and function
• Exclusive parking and maneuverability technology options