Upper Automobile Group Sets Sights on China's PCC Market with Launch of New X-Star Series

The Upper Automobile Group has recently unveiled its new X-Star series, the latest addition to its expanding portfolio in the premium SUV segment. The series boasts a range of unique and innovative features that set it apart from its competitors.

One of the standout highlights of the X-Star lineup is their sleek exterior design. Each model has been carefully engineered to showcase the brand's vision for a cutting-edge driving experience, adorned with wide headlights that help to project an even more robust image on the road ahead.

For instance, on gasoline-powered variants of the X-Star, passengers will notice a large amount of space for both rear-seat passengers and cargo due to its compact length. Moreover, as opposed to most regular long wheelbase models this range boasts all four-wheel drive capabilities by using an 8AT gear-box paired with a powerful Upper Pi fuel injection engine.

On the other hand, electric-powered variants will carry forward this excellent form of advanced safety equipment along with their battery and charging technologies.

Within China's growing market for luxury vehicles there is little room for any new entrants to capture a piece of pie unless they can compete on capabilities, design quality, and price point. In this regard, it appears that Upper Automobile Group has taken a rather cautious yet hopeful approach as its latest lineup marks the brand a fresh start in China's highly competitive PCC segment.

For instance, while some consumers view certain premium brands as having an exclusive edge due to their status and prestige, these same consumers may also feel more comfortable going for long-wheelbase variants given the additional comfort they provide, or else be able to appreciate the practicality of gasoline-powered variants featuring all-wheel drive. This is something that Upper Automobile Group seems to have understood well in the design stage.

Pricing Details

As for their pricing, it appears the company plans on positioning these high-performance automobiles along several different price levels, with a base starting model slated to cost 450 thousand RMB and going up to an upper end flag-hip top.