New Firefly NIO Brand Officially Launched with Unique Design and Affordable Pricing

At the recent NIO Day 2024, the new firefly brand made its debut as the third model of the Chinese EV giant. The inaugural car model, named "firefly," marked its official attendance and began accepting reservations with a starting price of 14.88 million yuan.

The car is positioned as a pure electric small-sized vehicle, offering an impressive driving experience worth trying out once. Reservations can begin with a deposit of 199 yuan, securing buyers a total discount of up to 2,000 yuan once the car enters mass production next April.

firefly 萤火虫 offers not one but three dazzling rings that come together as the majestic triad headlights - its ultimate visual representation. Not just aesthetically pleasing, the design is also full-bodied when looking at its side profile. Here you can spot dual tone and starry sky themed accents on a stunning backdrop in an appealing light of starlight. The starry night sky theme symbolizes endless roads to explore at will.

Inside its sleek body, firefly萤火虫 makes use of the ultimate blend of high-strength steel with aluminum alloy for 83.4%, providing not only durability but a lighter weight, reducing energy consumption by up to 20%. Equipped with eight airbags and advanced collision protection systems, this safety-centric car is equipped to go all out on every single road test drive.

firefly萤火虫 promises users free travel on the NIO network after charging for 2 months. With five-star crash ratings in TÜV Nord certification, firefly car is not just an absolute beauty - its safety and reliability guarantee peace of mind.

As for pricing, it stands to claim significant attention within EV enthusiast communities worldwide with advanced styling while also featuring a surprisingly lower total sum.

NIO will sell this car across Europe, South America, and Southeast Asia in future releases.

"We have a 'shine' spirit as firefly - we don't want our cars 'flying' away after a day," NIO CEO shared thoughts to promote the essence of "shine." NIO believes an ideal driving experience provides users with the freedom they crave while being smart for their daily lives.