Audi's 2024 Global Market Performance: A Mixed Bag
Audi, one of the world's leading automobile manufacturers, has released its global market performance data for 2024. Despite showing some unexpected results, the overall trend still feels plausible in the era of new energy. As competitors are scrambling to keep up with the pace, Audi itself is facing numerous challenges such as technological upgrades and product restructuring.
Global Perspective
Audi shipped 1.671218 million vehicles globally in 2024, a year-on-year decrease of 11.8%. Markets vary by region: Germany saw a decline of 21.3%, North America declined by 12.2%, while Asia Pacific performed better with a year-on-year growth rate of 4.5%.
New Energy and Sustainability Push
To counter the challenges posed by new energy vehicles, Audi has committed to expanding its electric vehicle lineup. The company is developing a comprehensive electrification strategy that addresses customer needs and fosters sustainable mobility. Electric vehicles from the PPE (Modularer elektrischer Unterbau) platform will play a significant role in this push.
Coming 2025 Audis
A number of exciting new Audis are scheduled to be released by Audi in 2025. Some include:
- Full-size Audi Q6L e-tron, utilizing PPE and featuring a single/multi-motor setup.
- Audi Q5 Sportback variants; an updated version of Q5 with added functionality.
- Q5 L model; based on EA888 technology as first confirmed in 2024
- 06 A6 e-tron models that incorporate all-wheel drive systems with the option for three battery sizes
Moreover, following their collaboration, Audi is likely to enter the competitive EV vehicle market of the Chinese electric vehicle giant Xpeng. The performance of these vehicles will be closely watched as they represent an important new chapter in Audi's strategic pivot towards sustainable mobility.
Outlook
The coming year has plenty of reason for optimism given the diverse lines of Audi models and their ability to address changing customer needs while still embodying the company's spirit of innovation.
