MG ES5: 上汽集团正式推出紧凑型纯电SUV

Shanghai, November 6, 2023 - As the official release of MG ES5 took place after the brand's publication in the latest automotive event, the management team from the parent company revealed that despite facing competition in Europe, they are confident in their market presence.

ZHAO Ai-min, vice general manager of Wuhu Volkswagen Group, underscored that even though there is a challenge to their European market share, the company has various solutions. They will continue to be strong in the European market and have been laying groundwork for this since past years. The brand does offer hybrid powertrains alongside electric ones to cater to different tastes.

ZHAO Ai-min further indicated that higher prices for sales in Europe are a challenge but the company plans to take on it actively, ensuring terminal markets receive optimal price settings. They plan to adjust pricing strategies based on market scenarios and believe the European market will hold their growth expectations this year which exceed that of the previous calendar period.

AER Ji-min Vice President, General Managing Director of Passenger Vehicles at Shanghai Maple Guorun Group Co., Ltd., noted that higher prices for selling electric vehicles may have positive elements: they bring more brand essence to the car models. MG ES5 was launched on November 6 and can be found in some global markets while it is expected to appear globally and enter further European markets.

Global Sales Strategy

In order to expand their customer base, the automotive company plans not only electric vehicles but also hybrid ones in the future which will enhance brand presence worldwide.

Key Features of MG ES5: Pure Electric SUV by Wuhu Maplegroup

MG ES5 is a compact SUV designed with all-electric powertrains by Shanghai Maple Guorun Group and marks as a significant model in this market. The new launch comes across the global platform while also entering further European markets during early 2024.

Global standards of Europe are set before planning the development for MG ES5; rigorous standards ensure that it matches the requirements to operate with precision globally.

The new SUV is equipped with more user-centric design elements; its design will align well according to global standards and the universal language required on the internet. This provides more brand recognition as customers can use their preferred digital platforms across different regions.

In addition, MG ES5 carries out solutions with high strength in this respect such as a strong transmission system which is crucial for maintaining performance over varied terrains where vehicles often encounter rough unevenness and bumps in driving routes.

AER Ji-min explained that higher prices during sales have positive elements by affecting brand identity; the company seeks to enhance market reach without disturbing consumer purchasing behavior.