BMW Unveils 2025 Strategy, Plans for New Era of Innovation and Electricization
On March 14, BMW Group announced its 2025 strategy, which marks an important milestone for the company. BMW aims to increase R&D investments by 17.1% in 2024, reaching a record high of €9.1 billion, accounting for 6.4% of total revenue.
The German luxury carmaker plans to launch over 40 new models globally by 2027, with a focus on innovative technologies such as electric propulsion and driver assistance systems across various drivetrain types and segments.
Currently, BMW has already begun testing the new generation of cars in China. The first domestic test vehicles have been deployed in Shenyang, with series production starting in 2026. Moreover, the latest generation of electric powertrain, coupled with three significant innovation technologies – all-seeing iDrive, BMW’s control superbrain (Heart of Joy), and groundbreaking torus-shaped battery – will debut at the upcoming Shanghai Auto Show.
BMW board chairman Oliver Zipse stated that "We are focused on two key areas: ensuring stable financials while pushing for a strong lineup into the future. Leveraging the next generation as our catalyst, we are making significant efforts in creating an unprecedented strategic layout and maintaining robust free cash flow."
In addition to enhancing its testing capabilities, BMW invested €30m in Czechsko Sokołovice to build the "Future Mobility Development Center", which serves as the largest test center for BMW.
Moving forward, BMW is pushing ahead with applying 360-degree full-spectrum Artificial Intelligence throughout the entire value chain, including research, production, and sales. Currently, BMW has over a thousand AI leading applications.
In terms of battery technology, the automotive giant pioneered three significant capabilities centers – Battery Ability Center (BCCC), Manufacturing Ability Center (CMCC), and recycling-ability center (CRCC) – which cater to battery's life cycle.
To highlight key innovations driving progress forward, new technologies that BMW is introducing into their entire range of models.
From 2024 onward, BMW will push out significant product attacks: In the following years, BMW plans to launch over forty cars in the global marketplace. Over time, we anticipate more products covering a wide selection of drivetrains and specialized markets. Moreover, Battery Electric Vehicles (BEVs) currently dominate their respective market segments as a major growth driver.
BMW is pushing head-first into electricization: Currently with around 42.7 thousand new energy vehicles delivered across major global markets.
BMW will officially launch these milestones in 2025 in BMW's full electric drive plan, where several key marks include cumulative global sales of over 300 million vehicles, reaching electric car deliveries exceeding one hundred and fifty thousand units worldwide.
With this unveiling of its cutting-edge technologies the future looks bright for BMW – a company deeply rooted in innovation.
